HELLO
✦
HELLO ✦
I’m an experiential graphic designer creating visual identities, event systems, and branded environments that bring ideas into physical space. My work spans key visuals, screen content, print, environmental graphics, and brand activations, with a focus on making experiences feel cohesive, intentional, and memorable
I care deeply about the details and love collaborating with a good team to bring something to life that's bigger than any one person could make alone.
I knew design was my path the moment I walked into my first art class at 8 years old, and that feeling hasn't left since. These days I get to channel that into projects ranging from high-energy product launches and regional summits to intimate brand exhibitions and awards ceremonies. Every project is different, and that's exactly what keeps me going!
Beyond the BriefWhen I'm not designing, you'll find me at home with my two kitties, flipping through records as a beginner vinyl collector, or doing some sort of arts and crafts!
EXPERIENCE.
George P. Johnson
2D Designer
2024 — Present
Led and contributed to multiple large-scale experiential events across various industries, spanning brand translation, print production, environmental graphics, stage visuals, and on-site production oversight. Collaborated closely with 3D designers, producers, and cross-functional teams to deliver cohesive brand environments across every touchpoint.*SCAPE
Creative Designer
2020 - 2021
Worked as an in-house designer during a gap year, responsible for creating visual content for the media department. Deliverables spanned social media, websites, banners, and print collateral.
SPH
Digital Designer Intern
2023
Worked with the digital graphics team on editorial visuals, interactive storytelling, data-led graphics, and multimedia content for digital articles.
FACTORY
Design Intern
2020 - 2021
Contributed to a range of projects including the NTU ADM exhibition gallery setup, KL Upside Down House year-end installation planning, pitch asset preparation, and photo shoot support.
Splash Production
Junior Art Director Intern
2022
Supported campaign ideation, pitch visuals, social content, visual merchandising concepts, and video production within an advertising environment.
EDUCATION.
University of
the Arts London
BA (Hons) Design Practice, Communication Design
2021 — 2023
First Class Honours
Singapore
Polytechnic
Diploma in Visual Communication
and Media Design
2017 — 2020
LANGUAGE.
ENGLISH
CHINESE
TOOLS & SOFTWARE.
· Claude
· Figma
· Gemini
· ChatGPT
· Google Slides
· Adobe Illustrator
· Adobe Photoshop
· Adobe After Effects
· Microsoft PowerPoint
SKILLSETS.
Creative Direction &
Key Visual Development
Shaping visual direction for events, campaigns, and brand experiences
Brand Systems &
Visual Consistency
Translating brand strategy into cohesive design systems across multiple touchpoints
Event Content &
Presentation Design
Creating screen content, presentation systems, and motion-ready assets for event environments
Spatial &
Production Awareness
Designing with guest flow, environmental branding, and production feasibility in mind