PORSCHE
LAUNCH
EXPERIENCE
Automotive | Luxury
INDUSTRY
Porsche
CLIENT
2024, 2025
YEAR
Product Launch events and showroom retail experiences
EXPERIENCE
ABOUT.
A series of product launch events and retail experiences created for Porsche, translating the brand’s performance-driven identity into immersive physical environments. The projects included the launch of the Porsche 992, the Taycan experience, and the opening of the Porsche showroom at Jewel.
MY ROLE.
I supported the visual development and rollout of environmental graphics across multiple launch environments. Responsibilities included adapting brand visuals for stage environments, event graphics, and spatial applications.
PORSCHE 992 Launch
The Porsche 992 launch, held on Valentine's Day, set the stage for a dramatic and memorable reveal of the next generation of the iconic 911. The event fused theatrical lighting, stage visuals, and immersive branded environments to spotlight the vehicle's performance pedigree and design excellence. Contributions spanned the full breadth of the event's visual production — including screen content, spatial builds, the heart lock wall installation, and curated posters sourced and adapted from the Porsche visual library. Provided on-site production oversight to ensure the environment translated seamlessly from concept to execution. Delivered in close collaboration with the 3D designer and design team across all branded touchpoints.
JEWEL SHOWROOM OPENING.
Contributed to the Porsche showroom launch at Jewel Changi Airport, translating a client-provided Key Visual into a cohesive set of branded deliverables tailored to the space and audience. Designed the venue map, experiential passport, and arrival wall, each crafted to guide guests through the showroom while reinforcing the brand's premium identity and storytelling. Project delivered in collaboration with the 3D designer and design team.
TAYCAN EXPERIENCE.
The Porsche Taycan launch centred on celebrating the brand's leap into fully electric performance, with visual applications crafted to communicate innovation and technology while upholding Porsche's signature premium identity. Contributions included the photobook backdrop, mosaic wall design, and event packaging — each designed to reinforce the vehicle's forward-looking narrative within a cohesive brand environment. Attended on-site alongside the Senior Art Director to oversee production and ensure design intent was faithfully realised across the space.
