APULSE
SUMMIT &
GRA AWARDS
Healthcare
INDUSTRY
Merz Aesthetics
CLIENT
2024, 2025
YEAR
Regional medical conference and awards ceremony
EXPERIENCE
ABOUT.
The APULSE Summit is a two-day regional conference by Merz Aesthetics, bringing together aesthetic medicine professionals across the Asia-Pacific region for knowledge sharing, industry insight, and peer recognition. The event spans a full conference programme, an immersive brand exhibition, a scientific showcase zone, and culminates in the GRA Awards ceremony on the first evening. Each environment was carefully designed to reflect the brand's authority, innovation, and heritage within the medical aesthetics industry.
MY ROLE.
Took full creative lead across both the APULSE Summit and GRA Awards, inheriting the project from a previous designer and driving it through to completion. Worked closely with the 3D designer, producers, and freelancers throughout, providing guidance and direction to ensure a cohesive and considered output across every touchpoint. Following the events, consolidated all visual assets into a comprehensive design toolkit to support consistency and streamline future event adaptations.
APULSE SUMMIT KV.
Inherited the Key Visual from a previous designer and extended it across the full suite of event collateral, from name badges and menus to coasters and beyond. The focus was on ensuring every touchpoint felt part of a unified design system, with each asset adapting the KV cohesively so the overall event identity read as seamless and considered from every angle.
HERITAGE ZONE.
The heritage zone was an immersive exhibition tracing the past, present, and future of Merz Aesthetics, developed in close collaboration with a 3D designer and a freelancer.
01.
PAST
A LEGACY OF CONFIDENCE
The Past centred on a timeline wall chronicling the brand's history. A key challenge was sourcing and restoring archival imagery. Low-resolution photographs were carefully upscaled and supplemented with recreated in-house props to bring the timeline to life authentically.
TIMELINE WALL.
MERZHOF DISPLAY CABINET
02.
PRESENT
INNOVATION
The Present showcased Merz's current brand portfolio alongside an interactive AI personality test, where guests received a personalised sticker upon completing the quiz, worn on their name badge as an experiential passport. The personality stickers were designed using distinct line patterns to represent each personality type, maintaining the same design language as the KV which was itself built from a system of line patterns, creating a natural visual continuity throughout.
PERSONALISED AI PERSONA
03.
FUTURE
CONFIDENCE
The future closed the exhibition with a mirror photo booth, inviting guests to capture a moment together at the journey's end. Photos taken at the booth were fed into a live LED wall, forming an evolving collage that grew across the event.
SCIENTIFIC ZONE.
Designed the scientific zone where winner reports were showcased, with a considered approach to the spatial graphics. Patterns were designed to connect seamlessly across the zone when viewed from a distance, while each panel retained its own distinct identity up close. Also designed the report template used by winners to present a summary of their articles within the space.
CONFERENCE.
Developed the PowerPoint template for speakers across the two-day conference programme. After speakers populated their content, decks were returned for a final clean-up pass to ensure consistency and presentation quality. Led and guided freelancers throughout this process. Also designed the stage visuals, with the side stage graphics and PPT cover page intentionally designed to form a seamless pattern across the full stage, creating a unified visual moment every time a new presentation began.
GOLDEN RECORD AWARD 2025.
The GRA Awards marked its 10th anniversary, celebrating a decade of recognising excellence within the aesthetic medical community. The stage environment was designed to highlight key award moments and presentations, creating a celebratory yet refined atmosphere for the milestone event. The GRA Awards spanned two distinct Key Visuals, each serving a different dimension of the evening.
KV 1.
KV 1 was inherited from a previous designer and taken through to full completion, refining and evolving the creative from where it left off, then adapting it across the physical environment throughout the event. With gold as the central design essence of the awards night, there was a deliberate push to elevate the print experience beyond the expected. Gold foil printing was applied to the lock-ups, adding a premium tactile quality that reinforced the prestige of the occasion. The KV was extended across a range of touchpoints including the coat check ticket, guest boarding pass, and spatial builds, ensuring the gold-led identity carried consistently through every guest interaction.
KV 2.
KV 2 was developed specifically for the awards themselves. Working from a lock-up crafted by the previous designer, the full visual was built out from there, adapted into screen content for the awards ceremony and, most notably, translated into the trophy design. Designing the trophy was a highlight of the project, bringing the awards identity into a physical, lasting form that winners would carry beyond the night itself.
Other KV Exploration
