BINANCE
BLOCKCHAIN
WEEK
Global blockchain conference, sponsor activations, and hospitality environments
INDUSTRY
CLIENT
YEAR
EXPERIENCE
Web3 | Technology | Blockchain
Binance
2024, 2025
ABOUT.
Binance Blockchain Week is one of the largest global gatherings in the crypto industry, bringing together developers, investors, and industry leaders through conferences, brand activations, and networking spaces across multiple zones.
The event environment combines large-scale staging, sponsor activations, and curated social areas designed to support both learning and community interaction.
MY ROLE.
Contributed to the ideation and visual direction of the event, translating the Binance brand system across multiple physical touchpoints in 2024 and 2025.
Co-led the execution and rollout of sponsor activations and F&B environments, delivering a cohesive and immersive brand experience. Additionally, I provided broader production support spanning signage, build coordination, and screen content across the project lifecycle.
2025.
2025 Show Reel
2024.
DESIGN.
